CNN Commentary- Why China Needs a PR Makeover

The China Central Television building in Beijing towers over everything around it. As a marvel of design, two sloping pillars meeting at an odd angle in mid-air, the construction seems to defy gravity. And yet, for all its external modernity, China’s main mouthpiece to the world – and the censorship regime that it helps underpin – remains lost in a backwater of a propagandist past.

Across the world, headlines in the free press have circulated about the whereabouts of China’s heir apparent, Xi Jinping. Premier Wen Jiabao counseled against speculation after Xi canceled a meeting with U.S. Secretary of State Hillary Clinton several days ago (on possibly her last visit to China as diplomat-in-chief). But how could there not be a raft of largely unsubstantiated stories circulating when Xi disappears from public view in the lead up to the most highly anticipated, internationally watched, single-party transfer of power in the world?

Uncertainty about the Chinese economy and its slow motion slide into lower growth are widely known about both within and outside China. Now the government’s ability to orchestrate political transitions like a stage performance shows signs of weakening as well.

Full CNN blog post.